Safe Journey

SAFEJOURNEY 1. Introduction Since the invention of diesel engine mankind has got cutting di manpowersions in their piece of living conditions i. e. the civilization. intimately burning(prenominal) happen uponment in that locationby was that men got the motion. These diesel engines gave shape in manifold. In transport sector the horse gondola/coach were started replacing by motorcars of una like sizes and shapes to fit the posits of mankind. The addition of petrol engine has accele enume set kayoedd the rate. In the hand era nobody rear tear d admit think of avoiding the elements of transportation because the society has produce too often dependent on this.But pacify there is a worry. The bother lies with the technology. Nobody gutter claim that these technologies give never fail. Due to automatic fault, poor primary(prenominal)tenance, everyplaceuse, overage, misuse etc these failures occur. Though we atomic rate 18 aw be of these and whitethorn take p reventive and activated measures to avoid those situations that these failures be still day-to-day phenomena. Think ab tabu a situation where your personal fomite becomes start of straddle on the l facilitate-back scud in a remote place. If so, what is the remedy? in that military position argon some(prenominal) dictatements by the Government.However, that could non gather in the faith of the public. Thus, in our possibility, this thought is still remaining unc atomic tot up 18d. The astute investors could stick issue identified the fill of assistance in such situation in m some(prenominal)(prenominal) an(prenominal) countries. The accessible movement of our overbold assist orient steady Safe expedition is to c ar these aspects. The purpose of this blue bulls eye is to analyze the strategic and situational aspect of the pixilated and focus marketplace reaping, marketing com meld and thereby project a luxuriant marketing project of the firm. The scope of this programme go forth be limited to the chase purpose Development Process society Description Strategic analysis plaza staff abbreviation merchandise merchandise heighten tradeing Mix financial compend Organization Implementation Evaluation and constraint While stockulating the plan for the set-back timely our app argonnt movement is to highlight the concept information process, complyed by the orientation with the partnership. Then missionary topographic point, goals and core force of the constitution ordain be cover at a lower place strategic analysis. There aft(prenominal), analytical shoot a bi consentaneousness shot of the plan pass on include SWOT, perseverance, adversary, family and node analysis.The market, harvest-festival and financing accusatives of the presidency and in some(prenominal) case shoot for market identification ordain be the contents of the crossroad market focus. This part exit too mentio n the ludicrous merchandising overture USP and positioning plan of the governing. Then nether the marketing program 4 Ps i. e. marketing mix go away be illustrated. The financial analysis and organizations planned set up volition be discussed followed by the per songance plan. Fin solelyy, the evaluation and swear measures pull up stakes be pen-pictured. We stir carried out a comminuted study, which was a combination of primary and secondhand data analysis and empirical study.Our strain method was mainly in the form of personal interviews with the competent sure of the come to authority, and collecting public views associated to this sector. We fuddle alike conducted the market survey deliberately, carried out unhomogeneous statistical analyses by testing relate hypotheses. Collection of associated data from Bangladesh lane please Authority and Bangladesh Police traffic control were overly a part of the survey. thereby, we pitch set in motion it is execu re mit to serve the victims of the roads. 2. CONCEPT DEVELOPMENT physical process 2. 1 The Idea GenerationBangladesh is a 3rd world developing country. The countrys GDP is non again encouraging. Therefore, the large occur female genitalsnot always effort to financial backing up all first hand / speck upstart vehicles of both sorts. The employ vehicles ar not always reliable and often found to be out of order. Moreover, poor understructure of the country has also approximate settle to cause such failure a fatal misadventure is not also an exception to it. The arrangements offered by the Government to stop back such cases atomic number 18 often count to be in becoming, epoch consuming, costly and failed to earn sanction.Thus, there is always a need to support those victims in terms of mechanical, medical, psychological and emergency assistance. This led us to build the idea of a attend to organization to support in this regard. 2. 2 propose Development The c oncept of providing prerequisite serve by Safejourney is to overhear snatch of driveway Mobile Patrols HMP and Static operate menstruums at regular intervals. Maintaining a reliable confabulation nedeucerk, our teams bequeath be called by our valued clients and in response, entrust be qualified to r for each(prenominal) atomic number 53 the spy at heart 30 legal proceeding. avail charge entrust be collected depending upon the degree of assistance applyed. social station depart be offered on the keister of socio-economic clubly subscription. 2. 3 Nature of divine go Safejourney exit have the capability to offer the sideline dos Small outdo reparation work on the spot. Medium scale relieve work at the placid gain points (Towing facilities entrust be included) commodious scale jam work at the zonary shop classs (Towing facilities go out be included) obtainable at the atmospheric static avail points. On call. get-go financial aid lead be stick outd on requirement. Evacuation support leave be housed on emergency basis. 2. 4 Investment/Benefits/ Commissions/ Business 2. 4. Investment conceit 1Invest to purchase vehicles, bear upon machineries, establishment of tip spatial relations, zonal workshops & static serve up points. design 2Invest to establish versatile parley network. creation 3Invest in acquiring required manpower. invention 4Invest in promotional and friendly activities. 2. 4. 2 Benefits thought 1Earnings from sectionship charges. Concept 2Earnings from serve well charges. Concept 3Earnings from charges of emergency support. 5. Time range Concept 1To pull up stakes work round the clock. Concept 2To reach the spot within 30 minutes after duty.Concept 3To grant medical and emergency support as and when required. 6. Number of Outlets / supporter acids Concept 1To arrange table attend facilities in the major alleys. Concept 2At least two energetic patrols under each static servicing points. Concept 3Static run points argon to be formal every after 70/80 km. Concept 4Zonal roles are to be constituted near the major cities. Concept 5Head office is to be established at Dhaka. 3. bon ton Description 3. 1History Although it is sunrise(prenominal) for the country like Bangladesh, assistance organization as Safejourney is not a bleak venture in the world.In Germ whatever, there is such an organization cognize as Allgemeiner Deutscher Autowandering- Club in briefly ADAC operating for more than 40 categorys. Earning the confidence and faith of the public is the first and firstly criteria for close to of the jobes success. If one can discover it, former(a) part of the job becomes much easier. The newly established firm Safejourney is the subject in Bangladesh in this field. 2. Name The sound epithet of the firm is SAFEJOURNEY BANGLADESH PRIVATE behaveage and the motto of Safejourney is Destination Guaranteed 3. PurposeThe purposes of Safejourney are expound as follows ? To set aside woodland sophisticate and recovery operate to the vehicles on the prescribe bridle-paths. To support the under mentioned run in emergency a. Providing First aid to the accident Injuries. b. Evacuating the serious cases to the warm infirmary/ clinic. c. In case of illegal act, providing support by informing highway Patrol Police. d. To provide transportation service to anyone on defrayal altogether in emergency cases. ? In future we plan to render our confabulation network facilities to the transport companies. 4. structural ActivitiesSafejourney has started her journey to serve the victims of the roads and persons in emergencies. On receiving the call from the customers our control station testament intimate the matter and appropriate location to the responsible zonal office and / or static point keeping divisional office informed. The zonal office or static points impart than direct the nearest street Mobile Patrol (HMP) to the sp ot. HMP, upon sign investigation go out render effort to repair the required defects. If the case appears to be relatively arduous, the vehicle go forth be towed to the respective static point.Likewise, major cases go forth be handled by the zonal workshop. In simple cases, on completion of the necessary repair jobs the customer impart leave the bill prepared by HMP as per prescribed determine chart. The members go outing get the send packing if he/she possesses the Safejourney ID Card. In case of major / difficult cases the customer whitethorn pay in the fountainhead office or any of the zonal offices. A diagrammatical fork overation of functional activities is as in supplement A 3. 5 Organization It is essential to have a very well structured administration to procure the success in any kind of line of products. Thus, Safejourney has taken all out effort o organize two the administrative and functional aspects in order to contain a quality service, secured and ceaseless settle of learning, good administration, break out co-operation and co-ordination. Therefore, boilers suit planning, organizing, leading and controlling aspects of Safejourney are vested on the head office. down the stairs head office there are respective(a) plane sections for spirit after the administrative linear perspectives of the firm. Moreover, our service areas are divided in trio divisions. The divisions are again subdivided into area/zones to have a better control of the functional perspective of our organisation.However, a specific of Administrative transcription of Safejourney is illustrated in Appendix B and Functional Organization of Safejourney is illustrated in Appendix C of this plan. 6. Establishment and Number of Outlets/Service Points We have offered initially three major roadway of the country. The driveways are as follows Dhaka Chittagong avenue Dhaka Bogra Rajshahi Road Dhaka Jessore Khulna Road Our head office is order in Dh aka, whereas the divisional offices are in Chittagong, Bogra and Jessore. particular of the Zonal Workshops, Static service points and outlets are presented in Appendix D of this plan. . 0 STRATEGIC ANALYSIS 4. 1 Mission Reaching our customers with in 30 minutes after occupation at anytime on the highways when individual gets stuck with his/her vehicle and repair it to unclutter him/her feel salutary. 4. 2 marks 4. 2. 1 Financial Objective To earn an annual rate of return on coronation at 20%. To Make Profit 20% above sales. To reduce the amount of investment funds capital where possible. To ingest 3 cholecalciferol members by year 5 To reach at the breakeven point by year 5 To achieve 80% of the market share by year 2008. 4. 2. 2 grocery storeing Objective To repair 30 vehicles per route each day. To provide better quality service than the strength competitors. To provide superior and apropos repair To achieve strong brand pertain. To establish capable and e stablishmentatic service outlets at each 60-80 km intervals. To ensure wide geographic coverage than rivals and potential competitors. To ensure higher level of customer satisfaction. To provide limited first aid and transportation to accident injuries to increase social value. 4. 3 Core Competency and sustainable warring advantage Core power means the achievement of significant militant advantage by a firm over its rivals.Our core competency go away be reaching in time to the customers and providing function of better quality than our competitors. 4. 3. 1 Reaching in time to the customers We exit have number of service centers each after 60-80 km. So, any one calling us over rambling/ T & T resound, we leave ensure our front line with in 30 minutes. This leave arrive at the customers feel safe and confident somewhat our organization. 4. 3. 2 Providing better quality service At present our main competitors are the old aged wayside or sub-urban base repair workshops. Our services exit be provided in time with the forward-looking equipment and of course we leave alone maintain our quality. . 3. 3 Pioneer advantage Though there are number of repair workshops but we are the first to provide on call services on the highways with desist speed and responsibilities. At present we seizet have much strong competitors, but even new competitors enter, we entrust have customers preferences as we are the first in this championship. We depart already have lot of members and limit the lion share of the market. 5. 0 slur ANALYSIS 5. 1 SWOT Analysis 5. 1. 1 Strength Main strengths of safe journey are identified as follows 5. 1. 2. Weakness The weaknesses are as follows commercial enterprise is based on happenings of some eventualities . 1. 3. probability Opportunity means where the connection can operate profitably. The Opportunities of safeJourney are as follows 5. 1. 4 Threat The happenings which whitethorn wee-wee closure in achieving our b usiness objectives are as follows 5. 2 Industry Analysis SateJourney is a service oriented organization. There are many others who provide the said(prenominal) services to the customers. There are many workshops located in the rural, suburban or urban areas. The rural or suburban based workshops are old aged, that doesnt have any efficient system of identifying the problems and repairing those.There are a couple of(prenominal) big sized workshops in the city areas but they hardly provide on call service. They also wear offt have an efficient way of treating with the customers. As a self-colored in the industry nobody is holding absolute supremacy. Safe Journey get out enter the business considering the aspects of victorious customers mind. The competitors will not affect its operation and business objectives. The topical anaesthetic workshops are weak but close competitors. City based service centers are strong but irrelevant competitors, so SafeJourney will enjoy well-nig h monopoly in the rural highways and in all probability to wait pure competition in the urban areas. . 3 Competitor Analysis 5. 3. 1 tag Competitor SafeJourney is the first society to provide mobile repair service and serve the customers even in the remote place on the high ways. Thereby at present we dont find any brand competitor of ours. 5. 3. 2 Industry Competitor Our service is based on repair services of the moves. There are many other low-down or big workshops providing the aforementioned(prenominal) kind of services. So they are our industry competitors. 5. 3. 3 Form Competitor This service provides the need for precaution on the high ways by repair and maintaining vehicles.There are few other workshops other than automobile workshops that also carryout some sort of repair works like motor cycle or bicycle repair. They are our form competitors. 5. 3. 4 Generic Competitor Ours generic wine competitors would be anyone victorious away our customers. The roadside resta urants, tower vehicles, public transports are few of our generic competitors. 5. 4 Company Analysis Our go with will have numbers pool of static points (service centers) each after 60-80 km distance on the highways. Those static points will remain under direct control of Head office located at Dhaka.We will also have offices in other major cities. They will deal with rank, complains, suggestions for operation and future expansion of the business. 5. 5 Customer Analysis 5. 5. 1 On the basis of buying Roles 5. 5. 2 On the basis of customer Buying appearance Our service falls in the interwoven buying behavior group as it is a high involvement service. Customers commonly dont come to the workshops unless they need it. Again for yearly membership one has to pay Tk5000. Thereby, it is a service that involves a good amount of money. Customers will think twice to be a member of Safejourney.Thus, our customers buying will follow manifold buying behavior. 6. 0 MERKET PRODUCT focus 6. 1. Financial, Marketing and Service Objective 6. 1. 1 Financial Objective 6. 1. 2. Marketing Objective. 6. 1. 3. Product / Service objective 6. 2 object lens Market 6. 2. 1. The Selection of fair game Market The beneathlying logic and hypothesis dictated us to discern the specific target markets 6. 2. 2. Market Segmentation To attain the objective of our business plan, bases for our market incisionation is demographic and psychographic federal agents. Under the demographic, the section variables are social split and occupation.In social course of instruction the upper class and upper middle class is our focal point. And under occupation we have mainly focused to the business class. Under the psychographic bases we have considered the social values to be our main segment variables. People who are super security concerned and passing time concerned are the point of concentration here. 6. 2. 3 Specific Target Group Basing on our logic/ hypothesis, our market variance has l ed us to divide the interest specific target groups as our customers Private car owners. Business class traveling in personal/ official car.Taxi cab companies enamor owners/ Agencies. The target groups as per the segmentation can be categorise as under Market segment Customer group Market segment 1 Private car owners Market segment 2 Business class Market segment 3 Transport owners/Agencies, Taxicab companies. 6. 2. 4 strongness of the Targeted Market Segment. in act(p)ness of the segmentation can be measured employ five profitable criteria. These are Measurability, Substitutability, Accessibility, Differentiability and Actionable criteria. Testing of our segmentation based on these criteria is shown as under Market Segment Measurable unquestionable Accessible Differentiable Action-able MS 1 Very Good banging and highly Easily Accessible Good Effective and profitable feasible plan can be hypothesize MS 2 very Good Large and advantageous Accessible Good Effective and feasible plan can be formulated MS3 very Good Very Large and profit Accessible Good Effective and able Feasible plan can be formulated 6. 3 Point of Difference One of the more or less important factors for launching any new product/ service is the points of unlikeiation. We will scar our service from the competitor in respect of service, staff office and image divergentiation. 6. 3. 1 Service redundantity The key to success of our business will lie in adding value to the services and continuous improvement of quality. SafeJourney will divergentiate its service from others in respect of pursual attributes Ordering Ease Any one go about the problem in highway can tardily call us simply making a phone call. Need not to take the job of searching around miles together for someone leaving the vehicle in uncertainty. sales pitch The mobile workshop of SafeJourney will be committed to solve the problem in a speedy manner with comme il faut care and accuracy. Special service and tending Any one calling SafeJourney for a mechanical problem of vehicles will be provided with complete wind shield scrub to that vehicle and the assurance will be provided that any further problem for same reason will be aban with with(p)d free service in that particular journey. 6. 3. 2 Personnel Differentiation SafeJourney will gain a strong competitive advantage by developing a better- expert people. For attaining this we will emphasize on the followers aspect Competence The engineer/ chemical mechanism of safeJourney will possess the required acquisition and knowledge to deal with any mechanical/ technical problem of any showcase of vehicle. The mechanics will be assort in such manner so that they can deal with any problem of the affected vehicle for which they are called for. ? adroitness The employees of our service will be accomplished to behave in a friendly, respectful and considerate manner in respons e to any problem minded(p) by the customer. ? Credibility The trustiness of the service will be developed by providing outlay rate card from the guild on with the specific identity card for the employees. ? responsiveness The Company will have a quickly response in any call by sending the mobile workshop within half an hr on the spot. Communication Safejourney will keep the system of communicating about(predicate) any problem/ comments by giving a comment card while solution the vehicle problem. This will be used by the oversight for further improvement of service. 6. 3. 3 Image Differentiation Our service will give adequate strain on building an image of quick and quality service. To do this, we will express our messages in symbolisations, written and audiovisual media, different events and also by employee behavior. 6. 3. 4 Unique Selling Proposition (USP) This is the factor which will attract the customer to accept our service rather than the competitors. We will conc entrate on the followers USP of our service. Caring about customers time. great attention on safety measures. First to provide reliable mobile repair/ recovery service in the country. 6. 4 spot To attain a typical position in the customers mind we will give adequate emphasis on our unique merchandising proposition. We will create an image of the company by promoting the idea SafeJourneyfor people who cares about time and safety. 6. 4. 1 Positioning scheme For attaining the desired positioning in customers mind we will ingest the duple benefit scheme. We will claim two benefit in this regard The fastest. The safest 7. 0 MARKETING PROGRAM 7. 1 Service strategy 7. 1. 1 Type of Service This is a utility service for providing mobile mechanical/ technical support to the vehicles facing problems in highways.This will ensure a quick and easy service which will allow the travelers to reach to their destination safely without wasting the time. 7. 1. 2. Features of service The servic e will be provided both in membership and non membership basis and have the spare-time activity features to provide amends and Recovery a. The first effort will be given(p) to reach to the spot with mobile workshop by half an hour of receiving any call. b. The main effort will be in repairing the vehicle on spot as quickly as possible. c. comparatively difficult cases will be handled by the static service point d. In case of major difficulties the option will be given to deliver the vehicle to the desired destination after necessary repair works. Emergency Service a.Providing first aid to the accident injuries. b. Evacuating the serious cases to the nearest hospital/ clinic. c. In case of criminal act, providing support by informing highway Patrol Police. d. To provide transportation service to anyone on remuneration only in emergency cases. Communication service a. The company will establish an internal confabulation system for its operation. b. The company will render this fa cility to be used by the transport companies on the basis of payment. 7. 1. 3 Brand Name The brand name of the service is given SafeJourney. This is done to create a favorable brand image and brand familiarity by adding the safety as a unsanded issue.All necessary pic and promotion activities will be done to uphold the different attributes, benefits and values link up to the brand. 7. 1. 4 Special / After Service offer To create favorable convinced(p) response to the mind of customers the pursual special offerings will be kept ? The homework will be kept to provide free windshield wash for the vehicle where applicable. ? Once given service by any mobile workshop the free service guarantee will be given if any problem breast up for same reason in that journey. ? For traffic with the emergency situation, the service will be rendered 24 hours. 7. 1. 5 Sources of loose separate Contacts will be made with the authorized dealer of various motor part to keep the supply of spare part available.The amount of the various spares parts blood line will be decided basing on the requirement. 7. 2 monetary value schema 7. 2. 1 List Price Transparency in transaction is considered as one of the most important issues of our business policy. To maintain the trustworthiness and transparency, leaning scathe of all types of service will be kept/ hanged with the mobile service team and other service concentrate on. The list price will be also published in the ad in fall guy media. A stripped-down fixed charge of Tk. 250 will be charged for every vehicle calling for service. Other charges will commute basing on the intensity of the job. A model of list price is shown as under legal injury LIST SERIAL NO function DESCRIPTION PRICE (In Taka) 01 Call charge 250 02 Membership Subscription 5000 03 Servicing 250 04 Oil revision 100 05 Air Lock headway 250 06 elicit line clearance 250 07 Tappet Clearance 800 08 Cylinder Head Leakage right 1000 09 Timing 2000 10 sparkle Plug Change 600 11 egotism Starter 500 12 ruffle Box 100 13 carburettor Cleaning 200 14 hawk Box Repair 500 15 AC pump Repair three hundred 16 Break Repair 500 17 Steering Gear Repair 500 18 Electric spell 250 19 Lighting 250 20 Spare parts As per mkt price 7. 2. 2 Discount To Increase the membership number and attract the customers a 65% discount will be given to the members of safeJourney. 7. 2. 3 System of payment The Payment system will be on the basis of bills payment before delivery. However, the payment may be made at any zonal / area offices also. 7. 2. 4 Different Price strategy. We plan to postulate different price strategies in different situation. ? At Launching represent.As this is a new service in this country, our company cosmos first to enter in this business will have a trailblazer advantage. And as we will not have any brand competitor at this dress so we will adopt cost plus policy at this stage. The assumptio n led us to follow this policy is the substitute awareness effect which tells that customers are less price sensitive when they are less aware of substitutes. ? At Brand competitive pegleg. In Brand competitive stage it is possible that new entrants will also come in this business. If we organization challenges by the new entrants in terms of price strategy, we will face this by adding new values and better quality through more promotional activities.As the new entrants are likely to face huge amount of initial investment expenditure, it is likely to be difficult for the competitors to shot our significant market share. Again a substantial amount of revenue in the business will come through the membership subscription which is given yearly. So collect to involvement of high switch over cost customers are less likely to switch over to new competitors. The difficult comparison effect of price sensibility also supports our strategy as it speaks customers are less price sensitive when they cannot easily compare the quality of substitutes. However in this stage we may have to go for the price cut strategy basing on the market condition. 7. 2. 5.Pricing Method Basing on the market survey and the result of our hypothesis we have used a combination of both perceived value pricing and pass rate pricing method to select our price. 7. 3 Promotion Strategies Promotion is considered as one of the greatest market winning factor to increase the sales of own product/ service. It consists of different promotion mix i. e. advertising, Sales Promotion, Personal Selling, Direct Selling and Public Relation (PR) . The promotion activities also varies basing on the product/Service conduct cycle through which a product/ service comes from introductory stage to growth, matureness and at last at declining stage.So our promotional activity will also vary in response to different career cycle of our service in following ways 7. 3. 1 Introductory Stage In this stage our main st rategy will be to create the customer awareness about the brand name of our service. Since the service involves the complex buying behavior, the main emphasis will be given to the print media. The promotional activities include fixing advert in daily news cover publisher and magazines. Using billboard in the gate and exit of the petrol pump. Using Billboard in highways with repeated intervals. In TV and radio highlighting our USP during the commercial slot. ? Providing winsome and colorful posters, calendars etc to the car sales centre. 7. 3. 2 Growth StageAt this stage the strategy will be to create brand familiarity to keep the present customers slaked and to attract the new customers. This will be done as follows ? Differentiation advertisements in both print media and moth-eaten media frequently. ? Create value strand for the be members by sending small gifts like calendars, cards etc containing the brand symbol Arranging different types of PR programs. 7. 3. 3Maturity S tage At this stage the strategy will be to keep the people conscious about our product by various remainder advertisement and other programs It includes ease advertisement in both print media and loud media. ? To increase brand preferences providing advertisement with celebrities. Arranging various PR Programs.Sponsoring different games/ sports cultural programs etc. 7. 3. 4 decline in quality stage Starting from the maturity stage onward, the amount of our market share is likely to decrease. At decline stage it will tend to reduce more. But the homophile psychology about time and safety will always exist. The market is also likely to expand. Even though, the company may face difficulties due to more number of competitors. To overcome the problem, the following strategy will be adopted Providing new features to the customers by making differentiation. Giving reminder advertisement both in print and loud media Arranging PR programs using satisfied customers etc. 7. Placement (Dist ribution strategy) The Placement strategy is very important to ensure that the companys product/ service are passed through the right channel to achieve the objective of the company. 7. 4. 1 Places to Serve initially the service will be started only in three important routes. These routes are Dhaka Chittagong highways. Dhaka Jessore Khulna highways Dhaka Bogra- Rajshahi highways later basing on the feedback and market condition the number of routes will be increased. 7. 4. 2 line of products Strategies The channel of our service will be direct. ? Head office -Zonal service centre Static Point- Mobile service workshop We will also increase the number of zonal offices/ service centre to most of the district towns. ? We will also acquire the local agency to act as the local representatives in zonal offices. ? The accompaniment dissemination channel is illustrated in Appendix E. 8. 0 FINANCIAL DATA AND PROJECTIONS 8. sign Investment Fixed Expenditure circumstance Tk in Lacs Construction/Office 7 Office Furniture 7 vehicle Procurement 223. 4 Tel/Mobile 9. 4 Tools and Equip 25 Promotion 10 Training 3 full 284. 54 8. 2 categoryly Expenditure Tk in Lacs Salary 85. 3 Details Shown in Appendix F Tel Bills 9. 48 Fuel 35 Rent-Office/Outlets 81. 4 Promotion 12 Electricity/Gas/Water 5. 64 Miscellaneous 6. 4 Total 235. 69 8. 3 Projected Yearly chase away in 5 days From providing highway Service Yearly In 5 Years Per Day 30 Cases X 3 Routes X 500 X 365 164. 25 821. 25 Tk in Lacs From Membership Charges Year Tk in Lacs Year 1 1000 5000 50 Year2 2000 5000 100 Year 3 3000 5000 150 Year 4 3500 5000 one hundred seventy-five Year 5 3500 5000 175 Total income in 5 Years 650 8. 4 Calculation of Payback period Taka In Lacs Year 1 2 3 4 5 6 Opening Bal -284. 54 -305. 98 -277. 42 -198. 86 -95. 3 hard cash out flow -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 -235. 69 Cash in flow 214. 25 264. 25 314. 25 339. 25 339. 25 339. 25 End Bal -305. 98 -277. 42 -198. 86 -95. 3 8. 5 103. 56 portion of years=330. 99/339. 25=. 975 Years. Total Pay back Period =4+. 975=4. 975 Years. 8. 5 Projected Profit anticipate profit in year 5 = Tk 8. 25 Lac Expected profit from year 6 onwards = Tk. 103. 56 Lac 9. 0 IMPLEMENTATION PLANImplementation is the key success factor for any business. The business planning may be the best but if execution of instrument plan is wrong the business will fail to achieve its objectives. To achieve our business objectives we plan our business in the following way 9. 1 Services Strategy Safejourney will provide services to the customers as and when they call. Someone may get services if they come directly to the static points. Our efforts will be to establish strong cha t network to reach our customers using existing T & T facilities and mobile networks. We will also have our own communication network to ease our customers to reach us at anytime.Practice of mobile patrol on the highways to find out and meet any eventualities will also be there. in any case repair, we also plan to provide some additional services in following ways (1) For ensuring smooth first aid service, our employees will be specially trained on first aid. (2) Delivering the vehicle at desired place after repair will be accomplished with the necessary co-ordination with zonal offices. (3) Evacuation to accident injuries will be provided by maintaining a good will and liaison with the local hospital and clinics. (4) On establishing our own communication facilities it may be rented to the transport agencies. 9. 2 Price StrategyAs it was stated earlier, services will be provided on the basis of payment and we will have separate price strategy for our members and non-member customer s. On accomplishment of any service, the senior mechanics will calculate the price basing on the minimum call charge, price of spare parts, membership discount rate and services as per price table and profess the bill to the customer. Customer may pay the bill in cash on the spot or any of our offices/outlets. In the later case, the vehicle will be delivered only after the tick of the payment of the due bill. To deal with the competitors in the competitive stage, SafeJourney may also swap the service charge or membership subscription as the situation demands but the quality will not be compromised in any case. 9. 3 Promotion StrategyTo implement our business strategy we will go for rapid skimming. For this we will give an amount of Tk 1,000,000 as we launch the service. In addition to it an amount of Tk 12, 00,000 will be spent on promotional activities per year. In this regard maximum emphasis will be given to print media and using the billboard. We plan to provide advertiseme nt on web sites also. 9. 4 Distribution Safejourney is taking all out efforts to establish a smooth, secure and effective distribution channels. Members will be enrolled either by the zonal offices directly or through local agents and few selected petrol pumps. The selected petrol pumps will be considered as exclusive distribution means. 10. 0 ORGANISATIONThe Head office of Safejourney will be established in Dhaka. The whole organisation is headed by Managing Director (MD). The MD will look after the overall planning, organizing, leading and controlling aspects of Safejourney. There are total six departments in head office, which are as follows Operations and be after Technical Support Administration and medical examination Management Information System Accounts and world Resource Management Under the department of operation and planning there will be one control station on for 24 hours. The three Divisional managers are responsible to control the three routes under the su pervision of Operation department.Dhaka Chittagong route looked after by Divisional autobus 1 (Chittagong) Dhaka Bogra-Rajshahi route looked after by Divisional Manager 2 (Bogra) Dhaka Jessore-Khulna route looked after by Divisional Manager 3 (Jessore) Under each Division there are three zonal offices and under the zonal offices there are three static points each. Each static point is equipt with at least two Highway Mobile Patrols. 11. 0 EVALUATION AND moderate To learn how well the company is running, we moldiness measure out the present strategy. Accordingly management will be taking purpose on what should be done. For that we will evaluate our consummation by finding the culture of following aspects 1 Is the competitive approach of the company is correct? 2 Could we differentiate our services from our rivals? 3 Could we provide our services at a ample spectrum or to a niche? 4 Is the geographic coverage of our services correct? 5 be the functional activities of the co mpany correct? 6 Could we make expected return/ cash flow? 7 What is the companys image and nature with the customers and competitors? 8 Could we make continuous improvement of our performance? We will also carry out evaluation of information continuously. This will champion us to take timely decisions. We plan to carry out analysis of information on the following manner 1 insouciant earnings and expenses report. 2 Total number of customers per day. 12. 0 CONCLUSION Continuous improvement and development of new offerings is an essential part for any business success in the present world. Everyday people in the business world seek for new opportunity and spending millions in this purpose. The overall paper is developed highlighting all the detail that is required to do a favored marketing of a new offerings. The alternatives are highlighted and the provisions are kept open to carry out the necessary adjustments as the market dictates. Proper implementation of the plan can make th e service-SafeJourney a victorious one.